Turns out, State Farm is
Here to Help
potholes
weird wrecks
baby bumps
hail
underdogs
regret
new rides
and, yes, even
endlessly pr-ed and continuously-memed she sheds
Go Right.
RECOGNITION: The Drum: Best U.S. Work of the Week
Directors: Craig Gillespie + Tim Godsall
Making our clients famous is our job. And seeing the work we make for them seep into the cultural water supply is a good—and fun—way of knowing we’re doing that job pretty well.
Skippables
When you don’t want people to skip your ads, sometimes, the best tactic is a little reverse psychology.
(P.S. It worked.)
For print, OOH and digital, we developed a visual system to show the range of ways that State Farm
is there to help [insert so many things here] go right.
